Each Allure piece is infused with sensuality and endless possible stories, hence for 25 years the question has always been, ‘who do you want to be today?’ Allure’s designers create to ignite the sensory exploration of the mind and body. Allure transcends the boundaries of daily life by letting its lingerie act as the navigation to the Neverland of her mind.

Take a Sneak Peek at our 25th Anniversary Collection!